A global travel trend has emerged for people who choose a healthy lifestyle in their daily lives and have integrated regular exercise into their routines, enabling them to maintain this comfort while on vacation as well. From hotels and other accommodation facilities to cruise journeys, and even some airlines and bespoke tour programs, healthy menus and daily fitness activities are now being adapted into guests’ holiday schedules. These programs go far beyond simple stretching exercises or short walks that everyone can join; instead, they include personalized training options with varying levels of difficulty, specialized workout programs across different disciplines, and customized healthy nutrition planning.

As a reflection of its visionary approach to tourism, ATG Hospitality implements a healthy lifestyle and regular fitness concept across its hotels. Through PureFit Sports Academy, a brand established as a wellness and sports club, guests are offered tailor-made programs accompanied by professional trainers throughout their stay. These programs go far beyond standard pool activities, daily stretching, or breathing exercises typically offered at resorts. They represent a premium service category designed to satisfy regular exercisers, athletes, and guests seeking personalized fitness programs. Moreover, participation in group classes announced on the first day of stay is free of charge for all interested hotel guests, subject only to prior reservation due to limited capacity for each activity.

Personalized Meal Plans and Activity Programs

Using manual assessments conducted by trainers to evaluate height–weight balance and determine daily calorie needs, personalized workout schedules and meal plans are prepared for each guest throughout their stay. Guests also receive guidance on which group activities they can join during the week and which sports activities require individualized training plans.

A Wide Range of Sports and Fitness Activities

The sports activities offered by PureFit Sports Academy, implemented across ATG Hospitality brands Selectum, Asteria, Kremlin Palace, and The Norm Hotels, include:
PureFit Jump, an outdoor exercise providing intense calorie burn through a unique jumping, bouncing, and dance-based workout using specially designed shoes to enhance flexibility;
PureFit Pump, a resistance training program performed with weights to strengthen all muscle groups and improve endurance;
Trampoline, a high-intensity cardio workout involving jumping exercises in water;
Aqua Spinning, a pool-based cycling activity performed against water resistance;
Step Aerobics, Latin dance–based Zumba classes, Tabata (a high-intensity circuit training workout), PureFit Boxing (boxing training sessions available upon special request), as well as Master Classes and Workshops tailored to specific sports disciplines.

In addition, Paddle Board activities have been included in the program exclusively at Selectum Family Belek and Selectum Colours Bodrum, while Aqua Spinning is currently offered only at Kremlin Palace and Selectum Luxury Resort properties.

Designed for Children, Youth, and Everyone Who Lives an Active Lifestyle

Within the scope of PureFit Sports Academy, Neuro Gym Kids and Teenager Academy programs ensure that children and teenagers also stay active and engaged in sports during their holidays.

For those who do not want to interrupt their daily fitness routines while on vacation and wish to continue following healthy lifestyle menus, PureFit Sports Academy allows guests to maintain their motivation for healthy living—while fully enjoying every moment of their holiday.